> So what should one do when one finds themselves being turned into roadkill under the wheels of someone else's socially useful fiction?
Most people believe that they, and they alone are the guardians of universal truth. Ries and Trout really hit the nail on the head when they discuss the folly of trying to change a mind.
“You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.” ―Ries and Trout, The 22 Immutable Laws of Marketing
“The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.” ―Ries and Trout, Positioning: The Battle for Your Mind
Most people believe that they, and they alone are the guardians of universal truth. Ries and Trout really hit the nail on the head when they discuss the folly of trying to change a mind.
“You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.” ―Ries and Trout, The 22 Immutable Laws of Marketing
“The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.” ―Ries and Trout, Positioning: The Battle for Your Mind