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I'd say there's also an element of enjoying a narrative, whether we call them memes or myths, that is satisfying and fits a story we know.

Some time around 2000 I started seeing most news (especially long form) through this lens and I discount/research it a bit more the more it follows a standard narrative. Usually, it's a sign that facts have been cherry picked or out of context to fit, thought that's not always the case. It's rare that there's a story (or scientific research) that doesn't have some warts and things that don't fit, and to me those aspects are part of what give it a ring of authenticity... although they are also falsifiable.

Many current memes (and science press releases) are terribly simplistic and made for those who truly don't care about truth, but are looking for that hit of satisfaction of discovering they were always right.



I find memes to be often low effort half/quarter-truths or no truth at all and their humor lies within the irony that they aren't true at all. What is the impact on society when people in masses are consuming and entertaining themselves with this "content"?


Depends on which definition of meme you're using:

- a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.

- an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.

The former refers to things like the sometimes clever pictures you see on social media, the latter refers to things like what you read in the newspaper (often referred to as facts), but both kinds have widely varying levels of truth.




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