I've worked on "Bring Your Own Device" concepts together with Honda.[1] There are plenty of wins for consumers in this type of setup.
Automakers have taken notice that people are using their phones for an increasing share of infotainment functions.
The tough, time-consuming parts are working through the supply chain to build out the connectivity and "happy coexistence" of phone and car. Also, I've yet to find a UX which blends physical, voice, and touchscreen controls while accounting for their strengths, weaknesses, and learnability. Tesla included.
Automakers have taken notice that people are using their phones for an increasing share of infotainment functions.
The tough, time-consuming parts are working through the supply chain to build out the connectivity and "happy coexistence" of phone and car. Also, I've yet to find a UX which blends physical, voice, and touchscreen controls while accounting for their strengths, weaknesses, and learnability. Tesla included.
1: https://www.youtube.com/watch?v=OnMwI6SGAOg