EEE was a strategy for destroying standards through proprietary extensions:
> Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.
They didn't shut down services, they'd make previous market leaders irrelevant & alternate implementations difficult to impossible (as they couldn't keep up).
Their attitude here would have been to not buy Nest but ship devices reimplementing the Works-With-Nest protocol, then add convenient / useful new features to the protocol in ways difficult for Nest to implement, and finally manage to lock it down such that Nest simply wouldn't be able to use the extensions while retaining compatibility with WwN devices themselves.
> Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.
They didn't shut down services, they'd make previous market leaders irrelevant & alternate implementations difficult to impossible (as they couldn't keep up).
Their attitude here would have been to not buy Nest but ship devices reimplementing the Works-With-Nest protocol, then add convenient / useful new features to the protocol in ways difficult for Nest to implement, and finally manage to lock it down such that Nest simply wouldn't be able to use the extensions while retaining compatibility with WwN devices themselves.
They'd kill Nest, not the WwN ecosystem.