They have a vast portfolio of services to solve resume driven architectures problem. The scale at which you outgrow 2 modern high end load balanced boxes is something 99% of the projects will never achieve. There are legitimate use cases for cloud services but what majority of projects are using them for is not it. Reminds me of service at FB that issues and processes data from roughly several hundred million requests per day runs on a single box and is a regular python app. 99% of startups would implement same thing as some data processing pipeline with kafka, spark , hadoop or whatever else is "absolutely critical" to have to process 1/1000 the size of data.