I won't claim to have answers but I can share some impressions.
The number of clicks you mentioned isn't a lot to judge a PPC campaign on. In such a small sample you never know where the clicks may fall--sometimes you'll get a bunch later and be surprised. I don't mean to suggest you should continue your campaign (especially if you're paying a lot for clicks while lowering your price), just that I wouldn't measure its success based on such a small sample size.
Price drops like that just seem like a race to the bottom, and it doesn't appear you've generated enough traffic to know for sure whether it's necessary. If/when you do find someone who'll pay $9, maybe they would have been just as happy paying $29, or more.
If it does turn out you're "competing with free," there are articles out there discussing tactics you can use to compete. Can you white-label it and sell to businesses, such as temp firms (I assume they still do typing tests)? Or professional training programs?
If that doesn't work, can you give away the tests and sell something else? Use it to generate traffic and promote a broader/different product, etc.?
I was thinking the same thing, that 500 clicks was an awfully small sample size, and that I needed to collect more data. But I could go broke trying to get to a meaningful N. :-)
The number of clicks you mentioned isn't a lot to judge a PPC campaign on. In such a small sample you never know where the clicks may fall--sometimes you'll get a bunch later and be surprised. I don't mean to suggest you should continue your campaign (especially if you're paying a lot for clicks while lowering your price), just that I wouldn't measure its success based on such a small sample size.
Price drops like that just seem like a race to the bottom, and it doesn't appear you've generated enough traffic to know for sure whether it's necessary. If/when you do find someone who'll pay $9, maybe they would have been just as happy paying $29, or more.
If it does turn out you're "competing with free," there are articles out there discussing tactics you can use to compete. Can you white-label it and sell to businesses, such as temp firms (I assume they still do typing tests)? Or professional training programs?
If that doesn't work, can you give away the tests and sell something else? Use it to generate traffic and promote a broader/different product, etc.?