There was an ad for Impella (a form of mechanical circulatory support - basically advanced life support) during the Super Bowl 1-2 years back [1]. Which is basically even more absurd than advertising aortic valve replacement...
Well, I would say if you are given a choice of a procedure like the one described in the article or open heart surgery, choose the less invasive one. Although in my experience, they don't really consult with you about what you'd prefer so much as tell you what they are going to do.
Ask your doctor if open heart surgery is right for you! (If your local cardiologist advertised on TV)