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Interesting topic. Like a lot of things, it's easy and enjoyable to unload some quick snark on Twitter, and certainly anything even related to IoT is a worthy target of all the snark we can muster 99.9% of the time.

On the other hand, the article points out that pro athletes have different needs than others, and these shoes (arguably!) address those needs in ways that other options do not. Also, the implementation isn't as dumb as the cynical might have assumed.



People wanna feel smart. That's all this really is. Sneakers intimidate people's intelligence, hello 2019




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