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That's the point... he didn't "hack" anything. He posted an ad, it got a desired result. Good for him, but nothing remotely special.


It may not be unique but it is at the very least a very unusual approach. So I respectfully disagree that it is nothing remotely special.


The world is pretty drab in hindsight! He used a checklist (saving millions in malpractice suits); he connected two computers together with a cable (internet); he asked the people their opinion (democracy); he specialized workers (assembly lines)...




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