It'd need to be somewhat different, yes, but... the biggest problem Fireworks faced in its last years at Adobe was basically who it was owned by. And what else they owned. Photoshop is the rare application with language warping household mindshare. It didn't matter that Fireworks was a better screen design tool on several level, Adobe almost constitutionally couldn't ever have really done enough with Fireworks without pitting it against their flagship title.