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Couple of points:

1. If by "startup" you mean tech startups as opposed to bricks and mortar businesses, there are fewer women programmers around to front tech startups. The law of averages is at work there, but I don't think it accounts for the whole disparity.

2. The VC model specific to tech startups is not what you'd call kid friendly. Please note that we are discussing this issue at Y Combinator. Submitting your startup to YC requires that you be willing to move to the Valley for three months. This is incredibly difficult if you have kids; if you are primary custodial parent, it is virtually impossible.

3. When women do run tech startups, they are not necessarily granted the credibility or profile. Penelope Trunk's article appears on Techcrunch. Ravelry has 850,000 members. It's been covered exactly once by TC, when it rolled into beta, with the line "If you’re a knitter, join the waiting list immediately. Everyone else, nothing to see here." Thanks, Michael.

All of that said, it is being done - just not necessarily according to the popular startup formula Penelope herself followed for Brazen Careerist.



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