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As an Aussie smoker with friends who also smoke, the packaging makes absolutely no difference to us. It was an oddity when it happened, everyone spent time comparing which photos were the most disgusting and now its just background.

Also people buy smokes they like the taste of, the packaging/brand had/has no effect on what people buy.



But is that not simply the perspective of someone who has already smoked for a number of years, and who doesn't really care about the presentation?

As far as I understood, the point was to make the packaging less enticing to potential new customers?




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