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I love things with substance. Those are where the beauty of human intelligence and execution lies.

However, hype does solve the most difficult part of sales process: customer's willingness to pay. And it solves it way beyond perfect. After 15 years learning in the market, it's the mindset I found I need to learn and adapt to. I don't like the feeling of being dragging to most likely opposite directions. But sales seems more important to a lot of market participants.



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