This is a really big deal guys, it means nothing at all how comfy we feel knowing google peeps personally. The fact is there is no regulation or oversight dictating how seriously google needs to take our privacy other than random - easily ignored - blips like this. We need government intervention/oversight to make this stuff go away. The gov is already there unofficially anyway, let's not kid ourselves about that. Google gave that little piece away years ago. No us company with that much personal data would be allowed to exist otherwise. I would know, did gigs at bellatlantic long before "it" happened and uncle sam was and always has been there just the same. More about what they're allowed to officially charge you with in court - don't think they couldn't know either way at some level..though probably what they were doing really was in our national best interest. Not judging, just saying..we need offiial public oversight or be left at the mercy of what the corporation decides to do with our data. The same data that provides the overwhelming majority of revenue via advertisers. It's just sick is all.