Motivation to work on what Joel will pay them to work on.
I've known a few really bright developers who would be highly motivated if you were asking them to produce a streaming media server or debug a problem with the Linux TCP/IP stack (real examples) but who would probably die of boredom working on a bug tracker.
I've known a few really bright developers who would be highly motivated if you were asking them to produce a streaming media server or debug a problem with the Linux TCP/IP stack (real examples) but who would probably die of boredom working on a bug tracker.