I've been using the MinimalCD images[0] to install Ubuntu for years. (They are the minimum you need to boot, and they download everything else to install Ubuntu.) I'm guessing that these aren't what's being talked about.
I'd been doing the same thing for a long time (loved how fast it was compared to the normal installer, especially in a VM), but the last install I did was with debootstrap straight onto the target disk from another running machine. A bit of a learning curve the first time, but I think I'll try it again next time.
[0] https://help.ubuntu.com/community/Installation/MinimalCD