Orbitz also played with how they rank search results. After finding Mac users were likely to spend 30% more on a nightly room rate, they started putting higher priced rooms at the top when Mac users searched.
I wonder if Linux users spend more or less. I can definitely imagine that American Linux users are wealthier than Americans in general if you exclude non-traditional distributions (Chrome OS, Android, etc.) from the Linux category.
In the beginning of Humble Bundle (pay want you want for a collections of games for all platforms) they showed the average price paid per platform. Linux was always the highest.
Yeah, there was (or is) a inverse correlation between how common an OS is on the desktop (Windows, Mac OS, GNU/Linux; starting with the most common OS) and the amount people are willing to pay for a HumbleIndieBundle release.
This is presumably partly because customers appreciate that game studios see their chosen OS as a viable release target.
Skew wealthier, but are more practical with that wealth. Cuts both ways, the more expensive room will have to be perceived as a better value regardless.
Take that idea in the other direction. Vendor tie-in with browser maker to grant users a decent discount for use of IE or even the new and allegedly compromised Opera? I'll give it a shot on your site.
http://www.npr.org/sections/thetwo-way/2012/06/26/155756095/...