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> Much of this traffic went to Amazon (when Derek lacked a direct affiliate relationship, he sent traffic to a brand’s page on Amazon, with whom he did).

Something is not not right here. Was Derek banned from the Amazon affiliates program? How else does he "lack a direct affiliate relationship" ? I made a viral cat videos site for kicks and was approved by amazon affiliates to link to cat product reviews... so why wouldn't someone like this guy be able to get a direct amazon.com affiliate account?



I think the author meant he lacked a direct affiliate relationship with the mattress websites. So instead of linking to the mattress websites, he linked to Amazon.


I think you just misread this. He did have an amazon affiliate account.




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