Hm, making the name of a brand you intend to market worldwide something deeply offensive to a huge swath of the world is a pretty poor decision.
I'm not saying their hiring "should" be altered, but I do think were it more inclusive, this would have never flown. Maybe that speaks to the value a diverse team brings to an organization.
That this wasn't brought up during the naming process paints a pretty clear picture of the team's demographic makeup.
Edit: Yep. https://blog.colony.io/colony-q3-update-9daa57d0918c