You've been fooled. There was never magical, only a hype train.

Apple sell expansive product without argumentation about the technology. People who fall in this scheme are too easy tricked. I buy because of the technology, support not because I see a keynote. What a waste of time to see Apple Keynote and how they never had real innovation that increase the price by 2.

It's 2017, almost 2018 and Apple continue to over price the storage and you all support them?

It's just a phone, what do you want magic behind a phone?