I do not think the pervious commentor was implying that they committed fraud; he or she was simply saying that they likely benefit from deceiving people. Many legit companies benefit from deceiving people.
I think it's rather rude of you and that previous commentor to assert such things. A company does not 'deceive' its customers just because you think the service they offer is useless and could only possibly be sold as a result of grandiose claims of effectiveness and other false pretenses.
In fact, in this day and age, large parts of the worlds still work the same way they worked ten years ago. Time and time again, we internet savvy folks grossly overestimate the amount of business and consumption that has shifted to 'the web'. Yes, Amazon has a revenue of 24.5 billion. Do you realize what the total size of that market is?
I know someone that still makes money printing books of coupons that the receivers can redeem to obtains discounts, rebates, etc. If you honestely believe that companies only invest in that out of custom and the false belief that it still yields results, then you are out of your mind. You are mistaking intelligence for knowledge and making claims about a subject you actually don't know anything about.
Sending businesses invoices that are not really invoices until you read the fine print is scammy, even if the majority will never get paid it is essentially hoping for administrative people not being 'on the ball' enough to realize what they're doing.
Big corporations invented 'purchase orders' for that reason so they're fairly well protected, but the smaller companies that outsource their books because they're too busy doing their work are the ones that are the victims of companies like these.
I've received a couple of such 'not invoices' from companies here in NL and Belgium and they're usually crafted well enough that you have to read them three times before you realize they're not legit. One of them actually presented itself as a 'kvk' which is short for 'kamer van koophandel', the local chambers of commerce.
They're parasites, pure and simple, selling a service for which there is no real demand other than to create a 'product' used as a fig-leaf to hide the scam behind.
