And that's the problem of managing a public company, share holders care about the wrong thing; they've confused the tail with the dog which is what leads public companies to do stupid shit that hurts the business long term to pump up the share price short term. Look, I don't need you to explain how companies work, I'm fully aware, you don't seem to realize I'm critiquing how they work, I'm not lacking in understanding, I'm simply pointing out how the incentives are perverse and lead to companies doing the wrong thing.