As graton alludes to with his upgrade link, the trick is to get to the upgrade through an accessibility link. Windows 10 is still free for people that require accessibility services (presumably since it has better accessibility features), but there's no actual requirement behind that.
I use it the same way I use Spotlight on mac and gnome-do on Ubuntu. I press a key-combo and it gives me a prompt to start typing a few characters that'll probably take me to what I'm looking for.
I unpinned everything, and just operate it entirely by keyboard: hit the windows key, type the first few characters of the program name, hit enter. I find I don't even need to look at it most of the time.