>I'm still astonished that Southwest can pull that off
The tradeoff is avoiding the per-booking GDS distribution fees. With their homegrown reservation system, they were able to fill their planes without paying GDS fees.
They did ink a deal with Amadeus to use their GDS, but did not announce that they would make the inventory available to outsiders. I assume that means they were able to negotiate around high fees.
The tradeoff is avoiding the per-booking GDS distribution fees. With their homegrown reservation system, they were able to fill their planes without paying GDS fees.
They did ink a deal with Amadeus to use their GDS, but did not announce that they would make the inventory available to outsiders. I assume that means they were able to negotiate around high fees.