Isn't that the thrust of the article though? They narrowed their ad spend to whi... | Hacker News

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		roganp on March 30, 2017 \| parent \| context \| favorite \| on: Chase had ads on 400k sites, then on just 5k, with... Isn't that the thrust of the article though? They narrowed their ad spend to whitelisted sites and have not seen a drop in sales. If the major sports apparel company stopped paying for endorsements and saw no drop in sales, you might be tempted to conclude that those endorsements are not good investments.

mikelward on March 30, 2017 | [–]

I think the analogy is:

A company moved endorsement money from lots of lesser-known teams to a few better-known teams and their sales stayed the same.

panzagl on March 30, 2017 | [–]

Seems like it would be a pretty long term effect though, so the drop off might not be apparent yet.

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