It is probably for the "non-scientific" reader who thinks "1 Tesla seems very low to me, that's not really impressive. Now 10.000 Gauss: I can imagine that to be pretty ... much"
Well think about it... 1 Tesla = 10,000 Gauss. When you're talking about magnetic fields in MRI coils, or planetary magnetosphere it helps to use a larger scale. When you're talking about EM forces on the scale on an atomic nucleus though, it's more helpful to speak in terms of Gauss.
But that is why we have metric prefixes, different scales call for the appropriate prefix. Magnetic field of a neutron star ~1MT, magnetic field of a human brain ~1pT
Sure, but when you actually have to do math with them, and use them every day in practical language, it starts to make a lot less sense. After all, the goal of terms of art isn't to make the language of a given pursuit less opaque to "outsiders", but to facilitate work within the pursuit.
Who is this for? The kind of person who doesn't stop to consider how much energy it would take to run this hypothetical device, and what that energy/money/resources could do on Earth. "The common clay of the new West..."
Sure, but you'd be talking about a civilization that could afford to build it, and operate it... a civilization so advanced that they can afford more than double our current energy production just to electromagnetically shield Mars.
I saw estimates here that 10% of current US energy use would suffice to start. And this would be entirely automated, using methods not that different from JWST, except in scale. And arguably, it's less complicated than beaming energy back to Earth. But still, those could be parallel efforts.
I'm just amused by this conversion. Who is this for? Are there people who know one unit of magnetic flux and not the other?