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>I'm guessing you'd be equally amazed at how many people are embracing rigorous software engineering principles, and not ever reaching the point of getting a viable business off the ground.

Yes. It's very strange the process business impose on software teams when the business is really just stabbing in the dark. I think it's because they don't realize software development is really an art rather than a science.

>So, perhaps the best way to go about it is to sell "prototypes" at first

Yes, I think that is a good method. Really everything is a prototype from a mile high view. Word 2.0 from today's view is certainly a prototype. A sellable running prototype.

In my experience, business process means almost nothing in software development, it's the people. Good people are expensive but you will most likely fail without at least a few of them.



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