Meals are a sideshow, though; healthcare is where the real action is. If work buys you a Playstation you get taxed on ~$300 in imputed income; if work pays $12k~$25k a year for your health insurance, that isn't taxed.
The company cafeteria was once a staple of American business. They usually were not free, but were below cost. It was just easier and cheaper for everybody than getting everybody out of the building and back.
I used to work for a subsidiary of an auto company, and I got a new company car every year. But those cars were used partly as test vehicles; they were maintained at the company garage by company employees, so they had a benchmark on maintenance problems. The company could make a tax case for that not being income. This only works if your employees are using your own product.
The fact that employer-paid health insurance premiums are not taxed as income is a direct result of the wage-and-price controls established in the US in WWII.
"Employer-sponsored health insurance plans dramatically expanded as a direct result of wage controls imposed by the federal government during World War II. The labor market was tight because of the increased demand for goods and decreased supply of workers during the war. Federally imposed wage and price controls prohibited manufacturers and other employers from raising wages enough to attract workers. When the War Labor Board declared that fringe benefits, such as sick leave and health insurance, did not count as wages for the purpose of wage controls, employers responded with significantly increased offers of fringe benefits, especially health care coverage, to attract workers."
Meals on the business' premises for the benefit of the business are not taxable income for employees (but are a deductible expense of the business). This is a black-letter IRS regulation; https://www.irs.gov/publications/p15b/ar02.html#en_US_2016_p...
Meals are a sideshow, though; healthcare is where the real action is. If work buys you a Playstation you get taxed on ~$300 in imputed income; if work pays $12k~$25k a year for your health insurance, that isn't taxed.