Get the product out the door before the Kickstarter gets funded or ships, and you should be OK. Most Kickstarters don't happen. Even some that are heavily funded don't ship.
Look at "Coolest Cooler". $13,285,226 pledged of $50,000 goal, 62,642 backers, announced in 2014, the price has climbed from $100 to $400, and they still haven't shipped all the backer units. Even on simple products with heavy funding, the execution can be botched.
Look at "Coolest Cooler". $13,285,226 pledged of $50,000 goal, 62,642 backers, announced in 2014, the price has climbed from $100 to $400, and they still haven't shipped all the backer units. Even on simple products with heavy funding, the execution can be botched.