I feel like the most obvious answer was missed: People use Medium because there's an audience there and it mostly "just works."
I don't personally care about organically building a brand for myself over the course of years. I don't want to write an article a week only to have it never see the light of day. All I want to do is jot down a few thoughts from time to time and have some people stumble upon it. Make the world a slightly better place.
Medium is perfect for that. The interface is beautiful, and it's far more likely that someone will stumble across my post on Medium than find my crappy blog.
I don't personally care about organically building a brand for myself over the course of years. I don't want to write an article a week only to have it never see the light of day. All I want to do is jot down a few thoughts from time to time and have some people stumble upon it. Make the world a slightly better place.
Medium is perfect for that. The interface is beautiful, and it's far more likely that someone will stumble across my post on Medium than find my crappy blog.