> Do you disagree that Tesla is using autopilot and not 'drive assist' or something like that to make the potential think their implementation is so much better than the rest of the world?

Their implementation is much better than the competition.

http://www.caranddriver.com/features/semi-autonomous-cars-co...

> Or the fact that they don't push so much on keeping the hands on the wheel to make this more comfortable for the users vs. the rest.

I'm glad they don't. Here is why:

https://www.youtube.com/watch?v=Kv9JYqhFV-M