Data collected by Apple produced by your activity for things like product metrics, improvements, Siri, traffic data / directions or whatever they decide fits their business model at a later date.
The collection of which you can decline during the setup process. Further, even if Apple could be said to own the analytics data you're talking about, they certainly don't make any claim over my data; that is to say, the information I choose to store on my phone.
Can you opt out of App store analytics? What about data collected from Siri[0], of which Apple says it can hold on to for two years[1]?
By disabling these services you are severely limiting the advertised functionality and features of a device you purchased.
From Apple's privacy policy[2]:
>We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
>We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.
>We may collect information regarding customer activities on our website, iCloud services, and iTunes Store and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.
>We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.
From your reply:
>they certainly don't make any claim over my data; that is to say, the information I choose to store on my phone.
I was unclear, I never meant to imply they own the information you store on your phone.
