70% is if you sign a document promising not to publish your eBook on any other websites. Standard rate is 35%. Someone rebranded my most popular eBook and uploaded it to a bunch of small eBook websites. Amazons filters caught it, and I was told if I take them down from the third party sites I'll get full revenue share again - but emails didn't cut it with some of the little players (no responses), and it's not enough money to hire a lawyer over.