From the comments in this thread its pretty clear that most consumers probably don't understand QOS/prioritization. While most routers allow manual configuration if Google's router can automate this task this is a huge benefit. Imagine if you're using your network for wifi calls and others are just browsing the net. Your calls should clearly take priority over other traffic. The same goes for gaming etc. The hardware specs are incredible for a home router at this price point.

I'm really looking forward to the intelligence aspect and how much it can actually improve the overall network performance. The nice integrated app to share passwords and see who's on the network is just a nice to have feature.

edit: appears to be sold out on google store, and amazon is only selling the blue model