Honestly, I know this is the path of least resistance, but being a greenhorn in the development world, I have no idea how to find a trustworthy marketing agency.
You're absolutely right. It's essential to identify the specific needs of your target audience first. My motivation for creating this product was to solve my own problem, and I believe there are others who might have similar needs. That's why I want to promote it.
Thank you for your reply. I'm currently working on two projects: AI image generation and an image splitter. I've just started independent development, and I'm still refining more features for the products.
Your targets are unclear so if this is a consumer product, I would suggest doing this as a free app with Google ads to help monetize - similar to ezgifmaker.com, et al. Capture the email, then gather feedback and promote your new updates directly from there. Repeat use cases are important - will someone use this once or consistently - this is a major factor in your marketing/sales direction.
If there’s an enterprise sales opportunity, you can create a premium account scheme.
I’d refrain from hiring a marketer (like me) as you really need to validate the product first. Users admitting to having your same pain point is still way premature to whether they’ll give you hard cash right now for the solution.
If you don't feel confident about sharing a link, your product isn't ready yet or you are lacking the confidence to let people see it while procrastinating with threads loke this one. You lost a great opportunity to "quickly launch your web product"
2) I hear that you scratched your own itch. When you had the itch/problem, what did you do to see if someone else had solved it before you started building? If you “only” did a quick google search, then you can try to rank for the phrase you searched for (which might be super hard). Did you post on Reddit/slack-group - if so, build a presence there so that when other people ask that same question, you can be there to help (and mention your solution)
3) try to meet people in real life who might have this same itch/problem, and talk to them
Personally, I would have to hire someone do to do sales/marketing.
Its just not an area I am going to be anything but bad in. I have many talents but sales/marketing is not one of them. Maybe you can learn to be good in this area but I have tried and it would be a mistake for me.
It’s true that it’s best to work with experts, but my personal project might not be that big. I’m thinking about putting in some effort to change it myself.
Start telling your story about why you built it in the first place. Tell it on any community that you think people who are in a similar need will be. Get narrow, try a few small niches. Stick with it for a month and then see who is following along. That is your audience. Start to tease out features based on outcomes that those people will achieve once they are helped by your product. Let your audience tell you what they want.
Paid ads, etc, will very likely not yield good results at this early stage because you don’t know your ideal customer profile well enough and no one knows you or your product well enough to trust you. This will build over time.
Thank you for your answers; I've learned a lot. I should summarize the purpose of my product and the development process, clearly outline the pain points it addresses, and promote it on various platforms. However, I'm a bit worried because those larger platforms may not be very friendly to new users, and it feels like the content I post might not get much visibility.
Product Hunt, paid ads, affiliates, emails, social media, niche market places, business journals, trade shows, newsletter placements, press releases, direct mail, business cards, local orgs and institutions, meetups, and free beer.
I think Cursor is very useful, fully compatible with vscode, basically do not use their own code, write their own instructions, Cursor is fully executed, no matter how many times to modify, it will not complain. You can try it. I think you'll love it.
Cursor: https://www.cursor.com/
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