"In a typical company a small but significant number of employees read blogs and comment threads every day, sometimes several times in a work day. I say a significant number because the people who read comment threads and post comments of their own are very often among the most highly-paid people in the organization. The time apostrophree saves goes right to the bottom line.
Most people either don’t recognize or don’t care when they encounter a misspelled word or incorrectly-formed plural. But some people do notice, and there’s a personality type that will spend a lot of time demonstrating their superior English skills online."
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So the target customer is someone who wants to not be so hung up about spelling mistakes and grammar, and wants to save time? This just seems a ridiculous answer to me.
I can see it being very useful, and a great feature in something else...
Most people either don’t recognize or don’t care when they encounter a misspelled word or incorrectly-formed plural. But some people do notice, and there’s a personality type that will spend a lot of time demonstrating their superior English skills online."
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So the target customer is someone who wants to not be so hung up about spelling mistakes and grammar, and wants to save time? This just seems a ridiculous answer to me. I can see it being very useful, and a great feature in something else...